Marketing is an exciting field of business and one that is vital for any brand to continue growing. From fresh start-ups to established brands, marketing and advertising is an area that is always in demand. If you have been wondering how you and your team can create a great marketing strategy, here are four tips to consider.
Everything starts with understanding and setting the goals that you want to accomplish with your marketing strategy. This is the first and most important step in the process, and it also has some of the most factors to take into consideration. For example, the age and health of your company, what kind of budget you have at your disposal, and how much investment/risk you are willing to factor into your marketing strategy.
The truth is, a marketing strategy is crucial for the health and development of any company, however understanding which strategy is best is where the rubber meets the road. Thankfully, while this is a very important decision, it doesn’t have to be a daunting one. If you feel like you don’t have the adequate in-house expertise to set up a successful marketing strategy, then hiring an agency or consultation of some kind could be a great value.
When it comes to setting up your perfect marketing strategy, budget plays a very important goal. Thankfully, there are a lot of cost-effective options that still show some impressive results without running your budget into the red. One of those options is OOH media. This option is one of the oldest forms of marketing still used today and it’s stood the test of time for one simple reason – it works.
This particular kind of marketing is great for advertising to specific geographical locations. For example, if you are targeting demographics that live in the city of Austin texas, then using something like Austin Billboards would be a great use of OOH media. OOH, media stands for Out-Of-Home media, and it is most famously represented by the billboard. While these massive signs that are strategically placed along highways or over large parking lots are the most recognizable form of OOH media, there are a lot of options to choose from.
Billboards, car wraps, bust station panels, and much more comprise the world of OOH media. A reason why this form of marketing has stood the test of time is that it simply is a cost-effective way of reaching a massive amount of people. In Austin, for example, the average billboard can garner over two hundred thousand impressions in a single four-week campaign. One of the benefits of using OOH media, like billboards, is that it takes little to no maintenance. Once the advertising is designed, the location picked, and the space rented – the rest happens passively.
Another strong benefit to using OOH media is that it lends a sense of brand validity to any brand that uses it. This is mostly due to the fact that the most famous and well-loved brands of all time have utilized this kind of marketing.
Another impressive form of marketing that is cost-effective has stood the test of time, and is still successful is email marketing. This may be an older form of marketing, however, it still represents one of the most streamlined and distraction-free methods of communicating to customers that enjoy or are invested in any particular brand.
One of the biggest aspects of a marketing strategy that you need to take into consideration – are the factors of branding and messaging. If you are a brand new start-up, this may be challenging to accomplish. However, it can be equally challenging for an established brand to decide on a marketing strategy that could be introducing a new aspect of the brand, or changing the brand in a meaningful way.
Whatever stage, or whatever goals you have set, making sure that your branding and messaging are consistent and congruent is important. Not only does it help your team understand how to best work together, but it allows your target audience a clear picture of what is actually going on.
Yes, a marketing strategy should be made up of accomplishable goals but those goals should scale into the future. What that means, is that your marketing strategy should be seeking to play the long game. This means that taking time to map out your ‘big dreams’ should be an important and vital part of developing your marketing strategy. What this could look like, is some daydreaming sessions where you set up your big goals that could live even decades into the future.
Having a vision for the future is a vital part of creating systems that scale.
Creating the perfect marketing strategy isn’t impossible. By taking these factors into consideration, you can work hard and develop the perfect marketing strategy for the stage of growth your company is currently at.
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