A staggering 99.7% of businesses in America are small and medium enterprises. That means that 99.7% of businesses in America have five hundred or fewer employees.
You wouldn’t be wrong if you said that small businesses are the backbone of the American economy.
With so many small businesses in the country, you should expect nothing less than cut-throat competition. Smart businesses leverage innovative software solutions to gain an edge over the competition. In the digital age, especially, the right software could be just what you need to take your business to the next level.
However, with so many business software options available today, choosing the right software to do your bidding can be somewhat overwhelming. What’s more, because business software solutions are so expensive, you literally can’t afford to buy the wrong software.
If you’re in the hunt for the best software packages for your business, then do keep reading. That’s because, in this post, we’ll be highlighting a couple of business software that every company should have.
Created more than a decade and a half ago, Mailchimp continues to hold its own among the best business solutions. It’s the all-in-one solution for email marketing, website management, and even postcards. However, it’s famed in the small business world, mostly for its email marketing features.
Believe it or not, email marketing is still pretty effective, even in the new decade. Email marketing is forty times more effective than social media, and the buying process is thrice as fast. So next time you want to abandon your email marketing campaign, keep these statistics in mind.
If you need a software solution to streamline your email marketing campaign, look no further than Mailchimp. Mailchimp has tons of email templates that you can use for your marketing emails. It lets you schedule your email deliveries and allows for auto-responses.
What’s more, with MailChimp’s mobile app, you can keep track of your email campaign and identify the areas you need to improve on. Mailchimp can use behavioral analysis to help you send out targeted emails to prospective customers. If you’re keen one email marketing, then Mailchimp is an app you can’t afford to miss out on.
What was once an internal communication setup for game developers is now an efficient business tool for streamlining communication. Even small businesses experience occasional inefficiencies and disruptions with communication. For instance, teams that are miles apart can’t coordinate well because of technical and communication hitches.
With Slack, you can create communication channels that revolve around a particular team or topic. This makes it easier for teams to communicate and coordinate their activities. These channels can be private and restricted to specific people or made public for customer-company communication.
Besides the communication function, you can also schedule meetings, share files, and even create polls for your employees and customers. You also get cloud storage and productivity tools that help keep your employees on toes. If you’ve been having trouble with your communication, then get Slack ASAP.
Establishing an online presence is mandatory for any small business looking to make a mark in today’s world. Thanks to Wix, you no longer have to be a computer guru or hire an IT company for your company to won a website. With Wix, creating a website is as easy as dragging and dropping items on the screen.
Wix is an online website builder that stands out from the pack because it’s so easy to make professional websites with Wix. You get hundreds of website templates that you can use to bring your company’s website to life. That means you can have your website up and running within minutes, provided you have a web host.
Your online retail store will have a field day with Wix’s eCommerce features. These features allow you to set up your online store and handle everything from orders to inventory management.
Well, what about payments for my goods? Don’t worry, Wix has you covered on that too.
4. G Suite
Business is a messy affair, not just in terms of competition, but because of the sheer amount of documents. Any business owner understands just how difficult it is to deal with the loads and loads of business documents. However, document management should be a piece of cake with G Suite, even for the largest businesses.
Simply put, it’s a suite of online office tools for handling your business documents. With G Suite, you can handle all your emails, word documents, spreadsheets, and video meetings.
It’s best described as a document management software, but it does much more than managing documents.
G Suite also offers integration with hundreds of other third-party platforms you use for your daily business operations. These platforms include Zoom, Asana, and many others.
Did we mention that G suite also integrates with cloud-based platforms for ultimate flexibility and connectivity?
Trello is a great software solution for tracking your projects and managing tasks within the company. It helps you handle and oversee both individual and team projects. It accomplishes this through an interactive board that displays all there is to the project or the task at hand.
You can choose to start with a blank board or pick from the dozens of templates that come with Trello. What’s more, you can integrate the software with dozens of other useful apps to streamline your workflow, improve communication, and enhance collaboration between employees and team members.
6. HubSpot CRM
Customer relations is a crucial aspect of business that you should never overlook. HubSpot is a free CRM software that you can use to improve your customer relations. With HubSpot, you can track customer relations, automate emails, and even follow sales-related tasks.
What better way to pair a free CRM than with the cheapest cloud storage available today? If you’re a tight budget but still need to have your CRM on lock, then look no further than HubSpot.
Only the Best Software Solutions Will Do for Your Business
If you want to propel your small business to greater heights, you can only do so with the above software solutions. Of course, there are tons of other business software, but the above suffice for now. If they don’t, then you might want to consider custom software solutions.
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