Building and Managing a Remote Content Marketing Team

Content marketing is king. For it to work for your business, you’ve got to have a consistent flow of fresh content. As a business owner, you may lack the time to do the job — and that’s why you need to build a team of content marketers.

Whether you are in the business-to-business (B2B) or business-to-customer (B2C) industry, content marketing would help you increase your brand’s visibility, develop a good relationship with your audience, and also create loyalty and trust.

Content marketers are masters of many skills; they could be A-class copywriters who have a good grasp of social media, search engine optimization (SEO), and storytelling.

When building a remote content marketing team the real work lies in figuring out the right tools and developing the right content strategy.

To build and manage a remote content marketing team, you’ve got to consider some factors, such as.

Content Strategy

Having a content strategy goes beyond developing a plan for producing content. It’s more like a route to help you stay focused on your long-term goals.

First things first, you have to pinpoint your goals and develop a plan to help you achieve it. These goals must be in line with your business objective. 

After all, the essence of a content marketing team is to help you achieve results quickly.

Who is your target audience? What are their interests and needs?

These are the hard questions that need answers.

Therefore, you have to devote enough time to research your target audience.

That’s not all…

A good content strategy would help you tailor your content to fit your audience — the content has to answer the questions in the mind of your audience and proffer solutions.

Also, the content length and style should be adequately spelled out. There is no room for guesswork.

Team members

It’s time to hunt for some team members! As remote work opportunities are currently booming it will be a competitive environment. 

It all boils down to the skillset you are looking for in the marketplace.

Are you looking for writers, social media specialists, SEO experts, or great storytellers?

Whatever the case may be, you have to be ready for the work, and be prepared for a grueling interview process.

Ideally, it would be best if you looked out for content marketers who are ambitious, dedicated, passionate, and reliable — this quality of professionals can not be found anywhere. 

There are a couple of ways of finding professionals for your team.

First off, you can rehire those you have worked with before. You can also take it a step further by reaching out to your networks and connecting with trusted professionals within the circle.

Here’s the thing, you will almost always find a handful of trusted professionals within your circle, and when you do, add them right up into your team.

That’s not all…

You can search for A-class talents from marketplaces like Upwork.

Forget everything you’ve heard about the platform — Upwork is pretty good, and if you play your cards well, you’d pretty much find the right talent for your team.

Just as you are searching for the right talent to join your team, freelancers are also searching for the long-term contracts to show off their skills — it’s a win-win situation.

Building the team

By now, you’ve got a content strategy and reached out to a couple of professional service providers.

The next step is to bring them together.

Even if you don’t have a content strategy mapped out, once you’ve gotten a positive response from a couple of A-class professionals, you’ve got to bring them together.

Yes, branding and all the fancy stuff are pretty much essential, but you can get going once you’ve had the team members.

To get going, you’ve got to set up a brainstorming session. Since everything would be done remotely, you’ve got to consider using platforms like Slack or Zoom.

If you desire a virtual video meeting, then a Zoom conference call would be ideal.

However, if you are like most folks, you are probably more comfortable with typing. In such a case, you can opt for platforms like Slack.

Slack can be used for a variety of purposes — you can use it to brainstorm, schedule projects, and follow-up on relevant tasks.

It’s the ideal platform to keep your team together.

Other similar platforms include Hangouts Chat and Microsoft Teams.

When everyone is fully on-board, you can set up a presentation. The presentation would primarily get everyone on the same page, and they would get a feel for your brand.

Also, the presentation helps to build some chemistry among your team members.

To spice up the activity, you should have brainstorming sessions. But these sessions shouldn’t be too frequent; otherwise, it would lose its vibe.

All in all, you should have a virtual meetup every week where each team member gets to discuss the project they are working on and where they are at the moment.

Tools for the remote team

The truth is, you are going to need lots of tools to get things rolling.

Yes, there are many tools out there in the marketplace, but Slack is the most recommended.


Because you get to organize your remote team seamlessly with the platform.

What’s more, you can create lots of channels for anything.

You could have channels like general chats, projects, deadlines, brainstorming, and much more — the list is endless

If your team of content marketers is mainly writers, you can use a sleek platform like Text Optimizer.

Text Optimizer is an analysis platform that drives content research and ideation. 

It’s ideal for folks who desire to create more in-depth content.

If you want to get the most out of Text Optimizer, then your team of content writers should score 70% and above for every piece of content.

Other tools that would come in handy include 

Improve your process

There is no one-size fit method for managing a team of content marketers.

You’ve got to improve your process along the way continually. One way of doing that is by asking for feedback from your team members.

Use the feedback to refine your system and build your team.

Feedback shows you what you are doing right and what you are not.

It’s more like an improvement mechanism where you get to know the ideas and thoughts of your team members. 

Therefore, seek for feedback and use it to improve your process.

One more thing…

With your business goal in mind, you would pretty much know how to adjust your process based on the feedback.

All in all, as a leader of the team, you’ve got to develop the initiative to identify what to implement.

Conclusion — The right way of building and managing a remote content marketing team.

Hiring remote content marketers offers excellent flexibility. This way, you get to accomplish more without the traditional in-house marketers.

Aside from the cost-effectiveness, you get to have a robust pool of talents.

Managing such a team is not a walk in the park, but with the right tools and platforms, you’d pretty much get it done without losing sweat.Now you know how to build and manage a remote content marketing team, what tools would you use to manage your team?

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