Planning to launch a blockchain PR campaign planning for your P2E game? If yes, we totally understand it can be a daunting task. However, if done appropriately, it can be a wise move to get the word out about your game and help increase engagement in it. While many of you planning to launch something similar may think that it is almost like marketing, we need to tell you that it is quite different in comparison. The major difference is that users generally trust media more than online ads. Also, the audience count may not hit the decided targets, or else you may end up having less or no control over the published content.
Did you know?
More than 90% of the users’ trust earned media over traditional advertising. At the same time, an established corporate image boosts the stock price by 5-7%.
Clearly, a Play2Earn public relations strategy is required to ensure that you get the most out of your PR campaign. But, just like other basics, your strategy should be developed under a systematic approach to building more hype about the launch product. You cannot do that just with an email or other online marketing tactics and wait for it to catch on. Still, it would be best to have a plan of action to establish the groundwork to grab the media’s attention and millions of others.
Here’s what else you need to know, your game launch is nothing without a play2earn pr.
Thousands of gaming concepts are introduced to the public every year; Unless you are a Blizzard, MPL, or an EA, it is really tough to get noticed among the never-ending pool of games. Where developers across the globe are working tirelessly, they too find the situation challenging when a concept has to be launched with zero brand recognition. Without a breakthrough, even games with visually appealing themes, content, extraordinary characters, or immersive gameplay get lost in the crowd. So make most of PR to boost product’s presence and hype around the online gaming industry.
Other P2E PR aspects can also attract media towards your gaming venture with the basics. Here we have listed a few of them –
When you work or collaborate with a blockchain PR agency, they will also help you showcase your gaming venture specials with minimal or no hassle.
You would be surprised to know that more than 90% of journalists like to be pitched over email. And as a layman in establishing PR, it may seem quite challenging to most of you. But, for that perfect pitch, expert agencies specializing in the same can do the groundwork for you. For example, they may assist you with writing an engaging subject line, Gathering all the information and facts about your new venture, creating stunning videos, visuals, and screenshots, composing compact email matter, including statistics, personalizing pitches for different platforms, and pitching your venture’s concept at the best time.
The right time is the bottom line! Getting started with your Play2Earn PR doesn’t have to be too early or late. Instead, you may start it at the right time to get the maximum traction. Now, most of you might wonder when is the right time to begin it. Experts working for PR agencies always recommend starting with working on PR 5-6 weeks before the final launch phase. The earlier you start it, the better the results will be. Apparently, if you have the setting, plot, characters, and gameplay in place, you can think of approaching a PR agency near you.
Running a blockchain PR campaign for a P2E concept is not as easy as it seems, especially when you have just stepped into the industry or have little knowledge about it. Approaching the journalists and choosing the right contacts can sometimes take months. And that is the moment when you need to have a solid PR plan for that unmatched hype. So how are you embracing your new venture? Let us know in the comments below; we’d love to read it.
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