Having an online business does not always guarantee success. Even if you have a million-dollar idea and have complete faith in it, things do not always work out in your favor.
Of course, starting is the most important thing. You would not know whether you would make it if you did not try. And once you take care of the basics and have the operation up and running, you can look to take the next step in scaling the business.
Most entrepreneurs are not satisfied with what they make at first, and they are looking for ways to improve the business. If you noticed that your venture has been stagnating, this article should help you. Read the steps below and follow them.
Step #1 – Add a Knowledge Management System
A knowledge management system should be one of the things you want to focus on more. Not every business bothers with it, even though they should.
HeroThemes website has a list of the best knowledge management systems, so you will have plenty to choose from. But why would someone want to get it for their website?
Well, a solid knowledge system has quite a few advantages:
- Cost reduction in customer support. You will not need to hire as many customer support employees if customers can find answers themselves.
- Employees will have all the information in the same place, meaning that everyone who works will be on the same page. And it will be good training material.
- You can expect improvements to search engine optimization. Insightful content will be indexed and help you get in higher positions on Google and other search engines.
Step #2 – Start Writing a Blog
A blog is not necessarily something that a lot of people would associate with an ecommerce site. However, it appears like blogs have become a norm these days, no matter what kind of a website it is.
Blogging builds authority in the industry. Customers will think of your brand as one that is an expert in its field. Provided that you publish insightful content.
Blogging will also be useful for SEO purposes. Lastly, interesting articles will be another reason for people to visit your store. And you will get more content to share on social media and reach wider audiences.
Step #3 – Automate Some Processes
Process automation is trending a lot in ecommerce. Brands are looking to automate some aspects and make themselves for free time.
Recent developments in chatbot AI technology are promising. It appears that it is only a matter of time before they are replacing real people.
Scheduling social media content in advance is another automation example. You might find that sticking to a schedule and posting everything live is too hard. But if there is an opportunity to schedule posts in advance, make the most out of it.
Step #4 – Emphasize Customer Experience
Your customers should be considered as a priority. If they are not happy, do not expect to see a lot of business coming your way. Not to mention that a negative word of mouth will slow down new customers.
Create a loyalty program, run weekly or monthly raffles, send personalized offers, add new payment methods, simplify the checkout process, work on improving customer support, and do everything you can to make sure that customers are put first.
Step #5 – Get Yourself a Partner
It might be too difficult to manage everything yourself. If so, then there is no reason not to look for a reliable partner or two. Perhaps you want to focus on a particular aspect of the business and would like to leave other matters to another person?
The agreement could be 50-50 in terms of profits you share, but that is not the only option. Hiring a virtual assistant is also quite popular nowadays. The bottom line is that if you are dealing with too much, starting to work with another person is an option.
Step #6 – Cooperate With Influencers
Influencers are worth your time and money. You can get a lot of new customers if a relevant influencer gives you a shoutout or runs a promotional campaign on their channels. The audience they have can be in hundreds of thousands. And people trust influencers a lot, which is indicated by the number of followers they have.
Step #7 – Look for New Marketing Channels
You should never run out of potential marketing channels. However, if you feel like you have done everything you can on the channels you have been using the most, look for something new. There are new social media platforms popping now and then. Forums that are not as popular as before could also prove to be useful. Finally, there are websites like Reddit and Quora, that, while specific, are still an excellent source to attract potential customers.