“Marketing is a crucial investment that involves money, time, and people, which should be worked and nurtured together to be optimised.”
Choosing the right growth marketing agency can be both pressurising and time-consuming. Most importantly, this decision can either make or break the deal as it leaves a massive impact on your company’s growth or any marketing campaign that you are handling.
Putting a whole lot of money on the wrong growth agency can sabotage your brand value and even drain your resources & funds to a point where it takes immense hard work to rebuild everything that you have lost.
On that note, here are a few tips that ensure you don’t end up making such blunders and make the right decision in choosing the growth agency that your brand deserves.
Before we get started, here’s a quick introduction to what a growth marketing agency does.
What is a Growth Marketing Agency?
The main role of a digital growth agency is to partner with your marketing and sales team to generate qualified leads, nurture the leads effectively, and further, help close excellent deals that you want for targeted, strategic, and holistic business growth.
A good growth marketing agency helps you to scale your business in a multitude of ways, including the following measures and strategies:
- Marketing & sales alignment
- Sales enablement
- Optimised PPC campaigns
- Social media marketing
- Creating better email workflows
- Holistic & exceptional inbound marketing strategy
- Website design & optimisation
- Enhanced lead generation
- CRM support
How to Choose a Growth Marketing Agency?
Growth marketing operations shouldn’t be divided into the so-called “watertight compartments.” Different marketing teams will have to co-work, coordinate, and learn a lot from those experiments or experiences.
Here are a few tips to keep in mind while choosing a growth agency for your business.
1. Identify the Key Marketing Services
Things can get interesting if you already have an idea of the types of marketing services prevalent. Eliminate an agency that doesn’t have proper capabilities, especially according to your needs and standards.
Also, ensure that the digital growth agency you choose takes a data-driven and scientific approach. A good example of this is Amura, a well-known growth marketing agency whose growth marketing tactics leverage technology and agility for long-term success.
On the other hand, there are plenty of agencies that indulge in guesswork for implementing marketing strategies for you. As a result, their reports will lead nowhere. You will also have a hard time understanding the next actionable steps.
You need to be especially aware of them because they won’t help your business grow. Instead, they will only be sabotaging your brand value and finances deep down.
2. Keep an Eye on Their metrics and Numbers
The approach a growth agency takes towards business, and the manner in which it helps them reach the next level displays a clear picture of how serious they are about taking the metrics up.
Every good growth agency functions majorly on numbers. The moment they know about your company’s current metrics, they should act soon and offer real, precise goals to make the future together.
Say, for instance, the number of qualified leads they will work on to meet the conversion rates in a given time frame determines the sail or sink position for your business. What kind of email copies will they produce to increase the open rate? Or how will their approach be like to meet your business objectives? These questions need a clear-cut answer to make the process more transparent and analytical.
3. Engage, Interact & Observe
A good growth agency acts like a partner rather than a contractor. They will be working closely to strategise ad campaigns and develop killer content, which aligns with the message you want to convey to your customers.
Further, they should be able to give that personalised touch to improve your lead generation potential.
You can get to know all of these only when you set up a meeting with them. Keep asking different questions and do not be hesitant to put your thoughts. Moreover, observe the way they interact and engage with you as well. You should be able to crack the answer if you want to go with them or not.
Read this also: How to Use Fractional Services to Grow Your Business in 2020
Marketing is an important pillar for your business which requires a substantial amount of time and investment. It isn’t uncommon for businesses to talk to 2 or 3 growth agencies first and ask for quotations before signing the contract.
By doing your homework concerning the growth agency helps you pose the right questions and check their ability to cater to your requirements.
Nobody knows your business better than you, and it only makes sense that you get a partner that aligns with your business vision while adding their expertise and experience.