YouTube Demographics: Who Watches YouTube the Most?

Did you know that YouTube is the second most visited site on the entire web? The only website above it is Google, which makes this success even more impressive. With over two billion monthly active users, YouTube is an excellent marketing opportunity.

If you want to maximize YT’s advertising potential, it’s crucial to learn more about this network. Knowing more about the demographics and who watches YT the most will get you a step closer to success. Check out these statistics and learn more about the people visiting this platform!

YouTube – Basic Overview and the Most Impressive Statistics

More than 30 million people visit YouTube daily. That includes people using web browsers on computers, but also mobile apps.

From the perspective of a business that wants to use YT for marketing, the large number of users presents a huge potential. You can get a head start and use to receive high retention YouTube views and make sure each video makes the expected audience impact. If you make a top-quality video, giving it just a little push should be sufficient. It will quickly become viral and attract an organic audience you wanted to reach in the first place.

The question is whether your expected audience is even on this platform. The desired groups to reach depending on your business, but you’d be surprised by the variety of age groups on this network.

Who Watches YouTube the Most?

According to Businessofapps, the portion of users using YT in the US is surprisingly high across all ages.

Here is an overview of the latest statistics:

  • 15 to 25 years old – 81% of the entire US population in this age group uses this network.
  • 26 to 35 years old – the same percentage is noticeable in this group – 71%.
  • 36 to 45 years old – YT started its journey in 2005, which means these people were already adults at the time. It’s nice to see that 67% of the US population in this group uses YouTube.
  • 46 to 55 years old – seven in ten people in this group use YT, which is impressive.
  • 56 to 65 years old – it’s surprising that the percentage drop isn’t significant. A total of 67% uses YT in this group, which means two out of three people. That’s a considerable improvement compared to 58% in 2019.

As you can see, the percentage of viewers watching videos on the YT network doesn’t change based on age. The statistics are similar for the United Kingdom, India, and other countries.

Who Watches YouTube More – Men or Women?

The estimations are that around 75-80% of the entire population visits YT regularly. There is no clear trend as to who watches YT more, men or women. The experts believe their percentages are around the same.

However, the type of content watched differs on the sex.

Check out these noticeable trends:

  • Women watch tutorials for making meals and other cooking-related videos more.
  • Men enjoy watching gaming and sports-related channels.
  • Females watch fashion-related content more often. That includes tips on how to dress, clothing try-on, etc.
  • Males prefer watching tools and other product reviews, although it depends on the type of the product.
  • Both sexes love DIY videos with useful knowledge on how to do various things around the house.

The statistics indicate that approximately 33% of parents allow their small children to watch YouTube content. However, six out of ten parents claimed their children encountered unsuitable content at least once.

Does Income and Social Grade Affect the YouTube Demographics?

You could say that these two factors have a moderate influence on who visits YouTube. For example, about 75% of those who earn up to £14K in the UK watch the videos regularly. That percentage increases and reaches 85% in the £48K+ earning group.

As for social grades, 72% of those with a C2, D, and E grade in the UK enjoy visiting the platform. That number increases to 89% in the A, B, and C1 grades.

The key takeaway is that you can reach virtually all audiences on YT. Your top priority should be tailoring the content to a specific audience.

Tips for Reaching and Retaining Audience on YouTube

What are the crucial metrics for determining a YouTube’s channel popularity? Video views, likes, and subscriptions to the channel all count. But when you are analyzing the content’s success, it’s not enough to reach the audience with your videos. You want to retain them, which means making them stay and watch the entire video. That will boost engagement but also ensure that you create regular viewership who eagerly awaits new content.

The retention percentage is simple to calculate. If your video lasts 15 minutes and a viewer watched it for 7.5, that’s a 50% retention rate. The key is to get the highest rate possible. That will help with YouTube’s rankings because reports indicate that the network’s algorithms take this metric into account.

Here are the major tips to use for boosting your videos’ retention rates.

1. Do the Basics Right

You want to start with the essentials, such as writing a high-quality script. Users enjoy high-paced videos, but also ones that don’t contain errors. So, make sure that there are no mistakes in the montage or the content – dedicated viewers will assess every detail!

2. Determine the Preferred Length

A simple how-to video doesn’t have to take more than two minutes. But if you are doing a complicated tutorial on building something, don’t hesitate to extend to ten minutes to cover everything properly.

It’s all about determining what the audience wants and providing reliable and detailed information in a fast-paced manner. If the video is long, make a short intro that will “hook” the reader and motivate them to watch the entire video.

3. Analyze Previous Footage

Do you already have several videos? If yes, don’t hesitate to analyze them to see which performed better. The one that had better results will tell you what to do in the upcoming videos. You can also read the user feedback and accept their suggestions for improving the content.

Final Thoughts

YouTube can be a powerful tool for businesses that want to increase brand awareness and reach a new audience. A huge majority of the population uses this network fairly regularly. It’s up to you to tailor the content to the preferred audience. The video style won’t be the same for young adults and elderly people. As long as you do things right and create high-quality content, you’ll reach a large number of views with every video. If necessary, don’t hesitate to use marketing services for a starting boost to your channel!

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