5 Influencer Marketing Campaigns That Can Help Drive Sales
August 23, 2020
Is your business using influencer marketing? If not, you should consider using the power of influencers to reach new customers.
Influencer marketing is one of the best ways to provide value to your business’s target audience and quickly build trust. In fact, almost half (49%) of consumers depend on influencer recommendations.
Keep reading to learn more about influencer marketing and how you can use influencer marketing campaigns to meet your business goals.
What is Influencer Marketing?
Influencer marketing uses key people (influencers) to endorse your brand or product to their following. Influencers usually have a strong following on blogs or social media platforms such as YouTube and Instagram.
Some influencers have vast audiences, while specific influencers have niche audiences, which is great for businesses who want to ensure they’re reaching particular customer demographics.
Influencers don’t have to have millions of followers to have an influence. Audiences are typically very engaged with influencers and will trust their recommendations.
Influencer marketing campaigns typically involve asking influencers to create content showcasing your brand or product in a positive light and sharing that content with their audience.
Five Successful Influencer Marketing Campaigns
Companies of any size can use influencer marketing campaigns successfully. To help you get started, here are five examples of campaigns that some top brands used to drive new customers:
1. Old Navy
The Old Navy has used influencer marketing for years, and the company does so very effectively. They work with influencers on multiple channels, such as YouTube and Instagram, to style their clothes and encourage followers to make purchases.
With campaigns like Old Navy’s, it’s common to give influencers a unique discount code to offer their followers. This helps encourage a purchase and gives brands a way to track ROI on their influence campaigns.
Subaru successfully used influencers in their #MeetAnOwner campaign. In the campaign, Subaru asked influential owners to create social media content showcasing their adventurous lifestyles and how they use their cars everyday.
3. BECCA Cosmetics
Influencer marketing can go beyond asking influencers to promote your product. BECCA Cosmetics, for example, worked with model Chrissy Teigen to create a completely new product. This campaign increased sales for BECCA while creating brand recognition with Teigen’s massive audience.
Swisspers is a cotton brand that makes products that help women remove makeup. To generate brand awareness on social media, the company launched a “sleep naked” campaign that encouraged influencers and celebrities to post make-up free selfies.
Shoemaker Sperry took a unique approach to influencer marketing. They used micro-influencers (influencers with a small but engaged following) to generate new content for them.
Sperry searched online for users who were already sharing photos in their shoes often and asked them to help with a new campaign. Sperry successfully leveraged influencers who were already loyal to their brand to reach their audiences ever further and created a lot of social media content in the process.
Learn More Marketing Strategies that Will Drive New Business
Utilizing influencer marketing campaigns is an incredible way to build brand loyalty and reach targeted audiences that you might not have been able to reach otherwise. Ensure you check out the rest of our website for helpful influencer marketing tips and other marketing strategies that will help you grow your business.