Create an Impressive Press Release

How to Craft a Catchy Press Release for a New Product

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May 15, 2021


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  • About 31.8% of companies with a good content strategy achieve 27.1% higher win rates than those without and press release is an important part of content. In fact, 80% of people prefer learning about a company through custom content.

    With press releases, you can improve your content marketing strategy to reach more customers. Learning how to write a press release for a new product could boost sales. You can get people excited about your new offerings and generate more business.

    Not sure where to start? Here are the tips you need for writing an attention-grabbing new product press release. With these tips, distribution channels won’t feel able to resist posting your release.

    Start writing your first product press release with these tips today!

    1. Consider the Angle

    It takes 65% more time to write a blog now than in 2014.

    In fact, it could take nearly four hours. Learning how to write a press release for a new product is essential. These tips could save you valuable time.

    You can write your press release, edit it, and get it to distribution channels within a few short hours.

    To start, you need to get organized. Find a newsworthy angle for your press release.

    Otherwise, it could seem like it’s losing focus.

    Research your target audience. Determine what they care about. What features and benefits of your product will spark their interest?

    Personalize the content with your target audience in mind. Personalization can make it easier for you to appeal to your readers. If you understand their needs and wants, they’ll want to read your content. 

    Understanding your target audience can also help you find the right distribution channels. Otherwise, you might send your release to a channel that doesn’t appeal to your audience. Readers won’t have any interest in your content as a result. 

    Keep your angle in mind as you begin writing your new product press release. Otherwise, the release could look scattered. You’ll struggle to keep the reader’s attention as a result. 

    You can use this press release template to remain focused and organized.

    2. Grab the Reader’s Attention

    Once you understand the release’s angle, create a compelling, appealing headline for your piece.

    Make sure your headline is irresistible.

    Journalists read hundreds of press releases every day. If your press release doesn’t stand out from the rest, journalists might toss your release out.

    When creating a press release for a new product, think about your product. Look at it from the reader’s point of view and see what do they care about?

    What will draw the reader in?

    Creating a captivating headline can take practice. If you get it right, you can set your press release up for success.

    Try to keep your press release short and sweet. Use action verbs and clear language, too. Test out a few different options on someone in your audience to see what snags their attention. 

    Once you have your headline, add a subtitle to the piece. Your subtitle will summarize the story in a single sentence. You can give readers a taste of your content before they continue reading. 

    3. Keep It Short and Sweet

    When creating a new product press release, you don’t want to lose the reader’s attention too quickly. Instead, focus on keeping it short and sweet.

    Avoid using heavy, distracting jargon within your press release. Industry-specific jargon could distract the reader. They might struggle to understand what you mean, too. 

    Instead, focus on the value you’re offering readers within the first paragraph. A strong lead paragraph can help you maintain the reader’s attention.

    Make sure to include the 5 Ws within the first paragraph. The 5 Ws include:

    • Who
    • What
    • When
    • Where
    • Why

    Adding the 5 Ws to your lead will help readers gauge the relevance of your story. It can also help journalists make sure your story is relevant to their readers. 

    Focus on the value you’re offering readers from the very beginning. 

    4. Add Supporting Information

    Once you’ve focused on the importance of your press release, go into detail.

    You can improve the press release’s credibility and value by adding:

    • Case studies
    • Research details
    • Statistics
    • Testimonials

    Have people already tested out your product? A testimonial could boost the product’s value. People will feel more inclined to try it out for themselves.

    Otherwise, add research and statistics to show readers how the product will improve their lives. 

    5. Follow the Inverted Pyramid

    As you write your press release for a new product, keep the inverted pyramid writing style in mind.

    The inverted pyramid style puts all the important information at the start of your press release. Then, you can focus on smaller details further down the page you write. If you need to shorten your press release, you can cut content from the bottom of the page. 

    6. Consider Next Steps

    What should readers do after reading your new product press release? Include a strong, compelling call to action.

    For example, you can prompt readers to pre-order your new product. You can also direct them to a website landing page to learn more.

    A strong call to action could help you generate leads and sales. 

    7. Add Quotable Quotes

    Don’t forget to add quotes to your press release. Make sure the quotes you use to add credibility and value. They should emphasize the core of your product announcement.

    Quote a key stakeholder, manager, or investor. They’ll give your press release more value. 

    8. Include the Boilerplate

    Once you reach the end of your press release, you’ll need to add the boilerplate. The boilerplate gives readers brief background into your business.

    Include your contact information as well.

    Then, end your press release with “###” to indicate you’ve reached the end. 

    9. Pitch It

    Once you learn how to write a press release for a new product, you’ll need to pitch it to distribution channels. Create a strong, attention-grabbing pitch. Keep it short and sweet.

    Hint at the content within your press release. Then, paste the release within the body of your email.

    Make sure to check for typos before you press send. 

    Direct Distribution: How to Create a Press Release for a New Product

    Generate awareness for your new product! With these tips, you can write a press release for a new product with ease. Then, you can generate excitement and start boosting pre-sales.

    Searching for more helpful tips and tricks? We’re here to help.

    Explore our latest guides today to get started. 

    Also Read- Benefits of Selling Product Online

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