5 Factors to Consider When Choosing a PPC Marketing Agency

When you’re trying to figure out whether or not you need to hire a PPC marketing agency, you might find that there are a lot of factors for you to consider, from which agency you will hire carefully and your total PPC marketing budget to the amount per ad you can spend. 

Advertising — especially on the internet — can be as cheap or as expensive as you’d like it to be. Given that conducting business online is a 2 trillion dollar industry in Asia today, it’s certainly a great place to advertise your business!  

If you’re wondering whether you should dive into the world of PPC marketing, it is well worth taking the time to understand how you might benefit from hiring a PPC marketing agency in the first place.

What Exactly is PPC Marketing and Advertising, Anyway?

PPC advertising, also known by its more formal name, pay-per-click advertising, does pretty much what it says on the tin. It is a type of online advertising where businesses pay for every click on their ads. This cost may either be a fixed fee per click or a bidding fee determined by an automatic online auction.

A PPC marketing agency leverages this system with great efficiency to present your products and services to potential customers who are already interested in them. For you, as a business, this means that your advertising budget is not wasted on impressing people who are not interested in your offerings.

Five Factors to Consider When Partnering with a PPC Marketing Agency

If you’re considering partnering with a PPC marketing agency and wondering how you should pick the right fit for your business, here is a nifty guide to help you decide on what to look for. 

The services factor in a PPC marketing agency partnership covers two primary areas. First, can the PPC marketing agency provide your business with all the required bits, pieces, and moving parts needed for your PPC strategy? 

If, for example, you require graphic design for your campaign but the PPC marketing agency only offers to copywrite, their help will only go so far. Similarly, if you want to run PPC campaigns on various platforms, such as Google and social media, but the PPC marketing agency only has expertise on Google’s platform, you simply will not get what you need from working with them.

Second, if you are satisfied with the agency’s performance, can you extend your partnership to cover SEO, web design, and other digital marketing areas? Although this may not be relevant to you at this moment, it could be invaluable in streamlining your digital marketing strategies as a whole and saving you time and effort in searching for alternative agencies to outsource more of your marketing needs.

This really comes down to personal preference. Are you particularly leaning toward partnering with a PPC marketing agency in your local area, or is their location not much of a consideration for you? 

While collaborating with a local PPC marketing agency may be preferable if you prefer face-to-face interactions and if your business operations are highly localized, generally speaking, distance should not be a deciding factor if you find an excellent PPC marketing agency that you truly admire but is located far away.

Thanks to various forms of transparent digital communication, such as email, video meetings, and phone calls, you can stay just as connected with an agency that is geographically distant as you would with one nearby.

Regardless of the location and services provided by your chosen PPC marketing agency, it’s essential to understand the approach they take to deliver results. After all, you should know what you’re paying for before the bill comes to your table, right?

Transparency is key, starting with the PPC marketing agency’s rates for its services. Does their website provide a detailed breakdown of the costs associated with your ads? If not, is the pricing structure explained clearly by the agency’s representatives? 

In addition to transparent pricing, you should ideally be able to expect open and clear communication from your PPC marketing agency. Will they send regular reports outlining the progress and metrics of your campaign? Will they take the time to explain these results as and when necessary?

Never hesitate to ask questions or conduct research to gain insight into their methods!

While a wide-spanning familiarity with various ad platforms is undoubtedly crucial, the expertise of a PPC marketing agency should extend beyond simple and fundamental knowledge.

By choosing a PPC marketing agency that has previously floated campaigns within your industry, you’ll benefit from their ability to recognize the nuances that make your business and audience so unique. 

An expert PPC marketing agency will have an intimate understanding of factors such as your specific phrasing, audience interests, and even seasonal trends as and when they apply. 

Do take the time to thoroughly research reviews, testimonials, and case studies when considering a partnership with a PPC marketing agency. After all, no agency will come and tell you about the negative feedback they’ve received, right?  

Make use of the special powers of the internet to go over customer feedback on popular review platforms such as Google, Facebook, and Yelp, and remember to ask your PPC marketing agency for case studies of their own successful campaigns. 

The Upshot

The foundation of any great PPC marketing campaign is ultimately data-driven. This is where a PPC marketing agency like AdLift can truly help you shine: they can assist you in gathering and analyzing the information you need to obtain more clicks and more great outcomes from your advertising budget. All in all, choosing a great PPC marketing agency will make it easy for you to magically appear before customers who are most likely to engage with you!