How to Improve Local SEO

Top 10 Ways to Improve Your Local SEO Right Now

Bill Wilson
By Bill Wilson
contributor

August 19, 2021


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  • Local SEO is a trend that doesn’t show any signs of slowing down. Google has made it clear that it will emphasize local search results in the future. With approximately 95% of all organic clicks coming from search engines, it is important to make sure you are increasing your chances to rank high on the SERPs for your geographical location to get an edge over your competitors. For additional info about improving your local SEO, read on to discover the Top 10 ways to do so.

    Create and Fill Out a Google+ Business Page 

    Creating a Google+ business page is important for local SEO. By creating your G+ business page, you can interact with local search users and build a solid reputation for your business. With this page, you can connect with local users, share links to your website and help promote your brand and products within the area. It will also help in ranking your page in the local search results. 

    Create Content Based on Local News Stories or Events

    It is important to create content that is relevant to your location. Keep an eye out for local events within your geographical area or related news stories. Create articles regarding these stories and share them on social media. By sharing this content, you will be placed in front of a highly targeted audience of local readers searching for this information within their area.

    Hone in on Local Keywords

    If you are an established business, it is important to keep up with your local keywords. It is easy to get caught up in the excitement of local SEO and forget about important keywords that people are searching for according to their location. By tracking your success for these keywords, you will know how far away you need to place your content for it to rank well on the SERPs.

    Focus on Link Signals

    Link signals are a huge factor in local search results. By making sure that you have quality backlinks pointing to your website, you will be giving yourself an edge over others. In addition, by participating in local events, writing guest posts for local websites, and commenting on other blogs, you will be creating natural backlinks for your site. It is important to remember to only comment on relevant blogs or websites for the backlink not to look unnatural or spammy.

    Create a Page for Every Product, Service, and Location 

    It is important to create a page for every location that you have. For example, if you own a real estate business, you should create individual pages for every home or property that you sell in the area. It is also important to ensure that each page has an accurate title tag related to the locale. This will ensure that you are being indexed properly by search engines and can rank for local keywords.

    Focus on Mobile Optimization

    Over half of all searches come from mobile devices. If your website isn’t optimized properly mobile-wise, it will be difficult to rank well in local search results. So, it is important to make sure that your website isn’t only compatible with mobile devices but optimized for them. This will help you rank higher and get more traffic.

    Setup  Social  Media Signals.

    Social media signals are very important in local search results. When you create a Google+ business account, it will automatically connect to your Google My Business account, which will help boost your rankings. By tweeting and engaging with other users on Twitter, you can help drive traffic to your website. 

    Prioritize Reviews 

    Reviews are a huge factor in local search results. When potential customers are looking for a business nearby, they often do so on mobile devices. With this in mind, it is important to set up your Google My Business account so that you can have access to reviews and ratings from customers. 

    Take Advantage of Online Business Directories

    If any of your locations are listed on local business directories or online yellow pages, it is important to ensure that these listings are up-to-date. If they aren’t, then you will not be able to rank well in local search results. This is because most people often use these types of directories for information about businesses in their area and are unlikely to click through to a website that doesn’t have contact information or other relevant details there.

    Optimize for Voice Search

    Voice search is proving to be a huge factor in local rankings. If you have a voice-to-text friendly website, it will be easier for people to find your site using voice commands on Google Home or the newest Amazon Echo devices.

    With this information, you can improve your local SEO by taking action on these tips. Try to start with the first one and move from there. Implementing a few of these ideas will help build momentum, and you will soon see an increase in local search traffic to your website or company.

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