SEO Marketing Help for Lawyers: The Strategic Marketing Process
July 5, 2020
As a lawyer, you need to be constantly marketing your business. Law is not a type of business where you get many repeat clients, and as such, you need new ones to walk through your door in order to sustain your business. Working with a company that specializes in marketing law firms can help you to get new clients through your door. If you have never worked with a marketing company in the past, you may wonder what sorts of techniques they use to drive traffic and get you business. Here are four components that make up the strategic marketing process for law firms.
One of the first steps involved in the strategic marketing process for attorneys is website design. Website design involves pretty everything on a website, ranging from the graphics on the page, the layout and flow of the page, and the words on the page. Everything has to be just right, because if it is not, clients may not land on your page or may not stay on your page if they find it.
Have you ever visited a website and it seemed to take forever to load? This is typically caused by overloading the website with graphics or videos. Odds are, when this happened, you thought to yourself that you would give it a few more seconds, and if it still did not load, you would leave. From there, you probably left and went to a competitor’s page. This is exactly what happens and why having the optimal number of graphics on your page is important. You want the page to load quickly and not deter potential customers. The layout is equally as important. If customers cannot find what they are looking for, they will leave. Finally, you want everything written to sound professional and grammatically correct, so you come across like the true professional you are.
Search Engine Optimization
Search engine optimization is one of the most important steps in the strategic marketing process. Search engine optimization involves helping search engines to find and rank your website. A search engine is kind of like a phone book for the Internet. If someone needs a family law lawyer or a criminal defense attorney, they may type in the type of lawyer they need into a search engine and come up with a list of attorneys in their area. Most people pick an attorney from the very first page of the websites that are displayed to them, so it is important that you rank high on the search engine. Search engine optimization, also referred to as SEO, involves implementing techniques that help you to rank as high as possible with the top search engines that customers search.
Social Media Outreach
Your business cannot afford to ignore social media platforms. Social media, including Twitter, Instagram, and Facebook, give you a platform to increase brand awareness. When you have social media pages and use them routinely, you are able to display who you are, what your business is about, and why people should do business with you. You can engage with your current and future customers, and they can interact with you, something that can help to build trust and keep you forefront in their mind. However, it is important that social media is used strategically. What is said on social media has also harmed businesses and professionals when they have posted controversial memes or said things that are taken in a different light than they were intended. As such, you need to be mindful of what is said on the account, including what your employees or marketing professionals may post on your behalf.
Pay Per Click Advertising
Pay per click is one of the oldest forms of Internet marketing available. Basically, your company is displayed within the advertised companies on a search engine result when someone searches a specific term. If someone clicks on your name, you pay a set amount per click, such as $0.10. Pay per click advertising can be a great way to target specific keywords and drive customers to your website. However, in order to maximize your results for pay per click advertising, you need to hire a professional who can help you to determine what keywords you should target and to set up a pay per click advertising campaign. You also want to track the traffic and ensure that you are getting results from the clicks in order to attract new clients. The Internet can be a gold mine when it comes to finding new clients for your law firm. However, you need to have the right tools in order to get the treasure you are after. When it comes to marketing on the Internet, having a professional who knows what they are doing can help you improve the visibility of your brand, increase the number of people who come across your website, and ultimately, help you to attract and retain new customers. Here at Gladiator Law Marketing, we specialize in SEO marketing for lawyers and law firms. If you would like to start the process of strategically marketing your business, reach out to us today to get started.