Picking the best marketing strategies for your business is an essential part of growth. You need to expand your customer base and start hitting your demographic full force. Whether that be through digital advertisements, paid reviews, or even digital live events.
Let’s break down the best marketing strategies to take advantage of during 2021.
While virtual events have always been a part of digital marketing, their prominence grew during 2020. Being available more effectively for those that couldn’t travel or did not want to. Live events always limited the number of people that could attend, either through limited availability of tickets or because of time constraints.
Virtual events allow you to reach a wider range of potential customers. Not only that, but you save on having to rent out space or provide giveaways that would otherwise cost a couple of hundred dollars every time.
Virtual events also have the privilege of being available later for those that were not able to attend. For those that are truly interested, they can take time to watch the video-on-demand that comes after hosting the live event.
In 2020, information was spread widely, whether it was correct or false. This leads to individuals wanting to be as informed as possible about their products.
The goal of marketing is to sell your product or service and why it is better than your competitor. Including as much information that is accurate is now a key part of digital marketing, as people will now have the time to compare.
Utilizing web copy is now a key part of SEO as well. Search engines are going to take into account how useful your web copy is for their results, so don’t skip over and just hope that your keywords are ranking.
For those looking to learn more about what their website visitors are looking for, be sure to check out decibel.com.
Social media also took off in the year 2020. People used a combination of Facebook, Instagram, Twitter, and Youtube to describe their services, products, and hours of operation.
But not all of these platforms are beneficial for every business. Certain businesses found their niche in areas like Youtube, where they could describe and show off their services and what customers could expect.
Other companies found their niche on Pinterest, where they could interact with possible customers and show their ideas of staging. They were able to set up community boards where they could invite loyal customers to pin their own ideas.
Regardless of the market, businesses learned that each of these platforms had its own search engine with keywords that people were looking for. This trend is only going to continue in 2021, so find the market that best fits your business, and stay consistent.
Augmented and virtual reality has taken off as a way to show your business to those that are at home. Whether it means trying to place your furniture in your room before making a purchase, but also setting up an entirely virtual event in virtual reality.
The cost of virtual reality is dropping, making it more available to consumers. This untapped market is a great opportunity for businesses to shift their marketing strategies.
Augmented reality has also taken over, as games like Pokemon Go have shown the potential that this technology has. Seeing an advertisement that is immersive like AR creates a stronger emotional connection, making a conversion that much more likely.
Beyond AR and VR, technology is evolving to interact and connect with each other. If you run an AC company, start mentioning how your services interact with smart thermostats or solar panels. Smart homes are evolving and so too should your business.
Smart devices are also evolving beyond just the phone. What happened to just be a phone where you could download apps and other media software, you now have watches, glasses, and even headphones. If you have an app, let consumers know how your product interacts with smart devices and how accessible it is to these crowds.
Beyond that, AR and VR advertising can save money. Rather than having to pay for print and hope someone actually looks at the print, the device that people will see the advertisement is already in their hands. You’re only paying for the advertisement to be developed in the first place.
While everyone seems to have a business website in today’s world, not everyone has the customer service available to answer questions. This is okay, as having customer service reps available at all times requires money that not everyone has.
By using a chatbot, you are not only saving on employee expenses but also allowing customers to have support 24/7. Chatbots are great conversion tools because it helps stave off potential frustration that comes from not knowing when something is wrong with a product or service.
You can program a chatbot to sound human-like or bot-like. Each has its own advantage when it comes to customer support.
A human-like chatbot provides a more emotional connection that customers tend to favor. Certain questions are asked repeatedly by customers, so you program the bot to say exactly what you would, without having to waste any breath.
A bot-like chatbot can help you get straight to the answers that customers are looking for. They are more likely to stop the initial questions and beating around the bush, to get straight to the point.
By using the best marketing strategies possible, you are ensuring that your reach goes beyond just your current customers. Digital advertising is here to stay, so make sure that your company keeps up.
If you want to learn more about the digital world and how it is evolving, be sure to check out the rest of the blog. If you know a business that is falling behind with digital marketing, be sure to share this article with them. To become a digital marketing professional, you can enroll in a digital marketing certification program and take charge of your career.
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