The Key to Marketing: What to Look for in a Copywriter
September 22, 2020
According to the Bureau and Labor of Statistics, there are 95,080 copywriters in the United States.
Copyrwiters can be really helpful in providing content for your business, but how do you know which of the thousands to choose from?
Well, you’ll have to interview and do your research to find the perfect copywriter. Keep reading to find out what you should look for!
One freelance copywriter might have a lot of experience in writing travel blogs, but another one might have experience in a more technical field. Depending on what your business is, you should try and find one that is specific to what your business specializes in.
However, copywriters should be good at tailoring their content to fit a specific audience. If you want to see if they have the ability to do that, you should send them a few sample topics that they should write. This way you’ll be able to gauge how much experience they have in a certain field.
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If you don’t want to send them test articles to write, you can always ask them for references or samples of their own work.
Once they send them to you, you can check out the work they’ve done for other businesses and see if their style and tone would match your brand.
The tone or voice of the piece will be important in capturing your brand. Yes, they might write some good copy, but is it unique and will it stand out against your competitors?
If you’re lucky, you’ll be able to find a copywriter who specializes in the field that you’re running your business in.
However, if you can’t find someone like that, you’ll need to find someone who is good at researching a topic. If they don’t know as much about it, they’ll have to use their research skills to be ale toknow what they’re writing about.
This doesn’t just mean Google a few things. They should know how to go through your old blog posts, find out who your clients are, interview people, or ask you questions.
If you hire a copywriter and they never ask you any questions, especially during the first week, you might have a problem.
Some copywriters think they know everything and won’t have to ask questions, but normally this is a sign of a copywriter who doesn’t care about learning new things.
They should be asking you questions because you are running the business and know everything there is to know about your brand. You will be able to give them insight to make their copy even better.
Find Out More About What to Look for in a Copywriter
These are only a few things to look for in a copywriter, but there are many more.
We know that finding the perfect copywriter and running your business can be difficult, but we’re here to help!
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