Basics-of-Digital-Marketing

The Basics of Digital Marketing

Emily Clark
By Emily Clark
contributor

November 30, 2021


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  • In this article, we discuss the basics of digital marketing for ‘techies’. Do you have a tech startup and want to market it? This is for you.

    Coz let’s face it… the majority of you just don’t get marketing as well as we do.

    So many questions, so little time!

    #1 What is Digital Marketing?

    Digital marketing refers to the online promotion where one uses the internet to reach out to an audience, generally consisting of potential customers/clients. It could be via a website or a blog, social media platforms, or even e-mail campaigns. Basically, it’s advertising on the internet.

    #2 What are the Benefits of Doing Digital Marketing?

    1. It costs much less compared to other types of advertising.

    2. You can reach out to your target audience with ease.

    3. It is flexible and can be updated or changed anytime. So, if you change your service/product offering, the marketing content can easily reflect these changes.

    You may also be interested in: Advantages of E-Commerce Business

    #3 How Do I Start Digital Marketing?

    1.   Website

    A website is essential for any kind of business in this day and age. it’s basically like having an online brochure about your company and its products and services, catering to both existing customers as well as potential ones. you’d want to keep your website simple yet appealing.

    2.   Blog

    A blog would serve as another avenue where people find out more information about your brand, besides just visiting the website. blogs are also cost-effective since they allow you to post content whenever you feel like it, without having to pay a designer to create something new for you or go through the hassles of sending out printed brochures.

    3.   Social Media Platforms

    Social media platforms, such as Facebook and Instagram, are freeways where you can market your company to a wide audience. One tip is to post up interesting things that customers will enjoy looking at about your business, to keep them hooked in checking out more of your posts. don’t be too salesy in pushing products/services but instead focus on providing good content which people would want to share with others.

    4.   What type of digital marketing do I need?

    Well, it depends… let’s say if you have an eCommerce website selling items online, then search engine optimization (SEO) would be a must. It’ll help your website rank higher on search engines such as Google, Yahoo, and Bing. There are different types of SEO ranging from basic to advance which you can look upon any SEO tutorial.

     If you don’t have an eCommerce site, then possibly content marketing would be what you need – blogging about things customers would enjoy reading about. although it is important to remember that unless your main product is free, customers may not be willing to pay for reading articles they find in blogs/articles…. so how do we solve this?

    Keep them engaged with interesting articles and also provide great deals for them when they sign up or purchase something!

    5.   What is Adwords?

    Adwords are basically when you use paid ads that appear on websites that people visit daily to promote specific products/services that you provide. An example would be certain options in google searches that have “sponsored” written below them – these are what we call “Google Ads”,

    Final Words

    Digital marketing is a vast marketing field and we have only covered the basics of it in this tutorial. We plan to do many more guides on digital marketing as well as other various topics such as affiliate marketing, email marketing, eCommerce, etc. But for today, we hope that you liked this article! If you did please share it with your friends and family so they can also learn about digital marketing.

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