3 Factors Why Betting on eSports is Becoming So Popular Right Now
October 15, 2021
In the world of sports betting ventures, mainstream sports like football, soccer, basketball, and baseball usually take up most of the action. We get it, who doesn’t like to make a few bucks on their favorite NFL picks against the spread for example. But have you ever given any real thought to diving into the world of betting on eSports?
ESports or professional competitive video gaming has taken the sporting world by storm, becoming one of the most popular sporting disciplines in the world in actuality. Yes, I know it may sound strange to consider video gaming as a sport in comparison to other more physically demanding disciplines. With the constant advances that technology brings to the world, almost anything and everything is possible, including, the proliferation of the eSports industry as one of the main characters in the world of sports and sports betting. But why is betting on eSports becoming such an attractive and popular option, especially right now and moving forward in the future? Let’s break it down.
The Notoriety Factor
Anybody can argue that a few years ago, thinking of seeing professional video gaming as a prominent sports entertainment activity did not sound like it would take off, with gaming usually thought off as a hobby for people to unwind and relax with their friends. But then again, throughout history, we have come to see that that’s how most sports start as. Fast forward to today and you’ll see how eSports have become one of the most popular, lucrative, and polarizing ventures out there, with pro gamers becoming mainstream celebrities in their rights and video game developers and producers starting to make their marks in the world of sports entertainment.
Video gaming competitions and tournaments where titles like League of Legends, Counter-Strike: Global Offensive, Fortnite, FIFA, Madden, and others have all of a sudden become some of the most sought-after events for sports betting purposes in the world. Given the relatability factor that video games have on everyday people, it has helped the world of competitive gaming gain enormous notoriety not only in the gaming community but in the sports and betting communities as well. The massive levels of fan engagement, as well as revenue grossing, have made eSports betting a more profitable market, with almost 2 billion dollars being used for betting purposes on gaming tournaments around the world.
Now, yes, 2 billion dollars is a pretty respectable amount of money, especially with other mainstream sporting activities like football, soccer, and basketball amassing as much or more money every year, but what makes the difference is the vast difference amongst fan bases. Sports betting companies rally around the enormous fan bases that most mainstream sports have to offer their services and products, but with eSports, the fan bases are much smaller in comparison, leading them to become a more attractive niche for everyone involved.
The Convenience Factor
One of the main reasons that eSports betting ventures have taken off with such great success is the convenience that comes along with them. Unlike other sports where seasonality comes into play, as well as other factors, eSports can easily be considered a 24 hour, 7 days a week, 365 days a year sporting discipline with action always on a constant. Gaming tournaments around the world, be it small domestic ones or big international ones continue to sprout around more as time continues to pass.
At the same time, betting on eSports offer fans way more options than regular sports do. While betting on any mainstream sports you are sometimes limited to following certain matchups, events, and other commodities, when it comes to video gaming, online betting fans are usually given a plethora of activities where they can put their money into action. Let’s say you’re not as savvy with football or basketball, but you’re a wiz when it comes to Call of Duty, League of Legends, or Starcraft. With many of the top online betting companies all looking at eSports betting as the next big thing on the horizon, they are making the move to eSports betting as attractive and convenient for fans as possible, because at the end of the day, revenue is what matters most and finding ways to make customers and players feel as comfortable as possible wagering is a must.
The Future Factor
Sports practices have been around since the beginning of time. Sports betting has probably been around since the beginning of time as well because betting on any activity to make extra money surely sounds like it was one of the world’s first business ventures. But with certain mainstream sports losing out on aging fan bases and loss of interest, eSports have come in to pick up that slack, carry it and make the most out of it.
Professional video gaming continues to gain more and more ground in the sports industry as time goes by, with plans of making eSports an actual sporting discipline for the Olympic Games in the foreseeable future. There are already plans for the 2022 Asian Games to have eSports as one of their competitive disciplines. That alongside the fact that eSports competitions continue to amass bigger followings, because of their thrilling action and hefty prize money bags, it’s becoming more and more apparent that the future of eSports is one full of promise and liquidity, especially when it comes to sports betting activities.