Thriving on a growing base of customers, E-commerce companies are betting their resources on increased growth and expansion while combating severe competition today.
In the present market domain, plans and strategies are devised with the oversight of customer experience. It has become vital for marketers to pick the best online trends to impact their target customers.
It is an interdisciplinary science that involves several approaches, however, with advancements in Deep Learning and Machine Learning technologies, there is a paradigm shift in almost every sector in the IT industry. The overall goal of AI and ML has risen several doubts, questions, and debates among the masses and there is no particular definition of this technology that is accepted universally. However, with Artificial Intelligence and Machine learning course training, you can get a better grasp of this technology and learn where and how it can be used in the real world.
With newer trends emerging ever so often, it makes sense to explore the latest marketing gigs that can put your business on the front line of customer attention. Let us scroll through some of the best ones.
The Latest Online Marketing Trends Today
Enhanced Mobile Experience
With a lot of the world population now accessing internet services on their mobile phone, you can be sure that your existing and potential customers are currently accessing the markets through their phones.
If you want to take your e-commerce business to newer heights, you can start by directing your marketing efforts to mobile platforms. With mobile transactions increasing every year, it is no surprise to know where the consumers are headed.
Voice technology has made a smooth transition in the lives of smartphone users today. A large number of mobile users now make use of their voice-enabled devices a minimum number of one time in a day.
Your content must be optimized to meet the customer’s voice search that will help you tap a large customer base.
Customized User Experience
E-commerce marketing trends need to target online shoppers with the evolving times and tailor an experience that caters to their expectations. Businesses can offer excellent customer service and competitive prices to expand their customer base.
Combine these with a seamless navigation platform and quick checkout, and you will have created a satisfying solution that can be extended to your customers.
A Favorable Buying Experience
Your e-commerce business must focus on several data points on a web page to ensure that customers can reach the relevant products. This includes search queries, shopping carts, and geographical locations.
Add to this a favorable customer relationship management element, and you will acquire customers who find it convenient to shop on your website and checkout without facing any hurdle.
Enhance Conversion Rate
Did you know that the first few seconds of page loading time tend to impact the highest conversion rate? To avoid the incidence of a customer abandoning a cart, you can design a landing page that guides you to check out at the earliest.
It helps to optimize the payment channels and page layouts to ensure that the customers do not face any hassle while checking out from your website.
Focus on Content Marketing
Increasingly, marketers, today can be seen investing in content marketing in the present times. In the days to come, content marketing is only set to watch the rising hill.
It is one of the best ways to engage with the customers and create a friendly pace to sell and market a group of products and services.
Content can be crafted to take different shapes, depending on the platforms where it is hosted, so there is never just one single way to attract and retain customers.
Making Use of Artificial Intelligence
The digital marketing industry is evolving along with the structure of machine learning and artificial intelligence. It has been expected that by the end of this year, the market for artificial intelligence software is predicted to grow by a 154%, according to Hubspot.
The promising and affordable solutions offered by artificial intelligence can aid in the development of your e-commerce business to a large extent. It has also been predicted that by the end of 2020, chatbots would come to handle up to 85% of customer service operations, according to Hubspot, which will bring customers closer to the business than ever before.
The constant connection with the customers and the ease of collecting data will perchance, open a wide scale of opportunities for your e-commerce business.
Use of QR Codes
Mobile users can easily access their devices to scan a QR code at any given instant. Comparatively, they are a newer technology in the market domain, and yet, they have somehow managed to make a significant impact on the conversion rates for businesses.
You can quickly boost the response on landing pages and direct traffic from various other sources to your website with the help of these. QR codes can easily be customized to link a product to your store, direct customers to existing social media pages, and other content platforms, and collect feedback from the customers.
The role of videos is on a roll, having evolved through multiple stages ever since their inception. Interestingly, these can be used creatively and attractively to portray and promote a product. Watching a video can convince a significant number of people to purchase a product or a service.
Customer attention can be swung to your products by making exclusive content that demands attention. No matter how a video is made, it can always hit the right chords with your customers by putting enough content into it. You can use the best online video editor to make some classic videos for this purpose.
After social media, advertising has taken many new forms, including influencer marketing. E-commerce businesses can use this advertising channel to grab the audience’s ears, which come through influencers. There are many ways to engage customers through this path, such as the use of discount codes, contests, and giveaways.
Many influencers make use of free instagram video editor online to create unique content around products, which is an excellent way to reach the customers.
E-commerce businesses today can make use of many strategies to grow and expand. Several attempts may be needed to find the right mix of marketing trends, but it will all pay you well at the end of the day. Make sure that you invest in marketing trends that match your products’ tone and purpose and engage with your customers for the maximum impact. Do proper research regarding marketing trends and choose the one best suited for your firm.