How to Optimize Your Website for Google

Samara Davis
By Samara Davis
editor

December 28, 2021


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  • One of the most important tasks you can do to optimize your site for Google is to create high-quality original content. High-quality content is important because it’s the main way Google determines how relevant your page is for a particular search phrase when someone searches on that term.

    If you want to rank for certain keywords on your website, optimizing for those keywords will be very helpful, and hiring an outsource SEO with Skailed will be the cherry on the cake. By optimizing a blog post on your website with a lot of specific keywords, you are improving its chances of ranking well on Google and helping people find your content.

    The best way to go about doing this is to write blog posts (preferably new ones if you have any) that have the exact keyword phrases that you want your site to rank for in them. Make sure the article is unique, informative, and easy to read so that it gets lots of shares and links.

    Turn Keywords Into Tags

    When someone is surfing the web, they might see an article about something that interests them and decide to read it or move on. However, if you tag your content with relevant words, it becomes easier for search engines like Google to find it. That means more traffic for you and less time wasted trying to find relevant websites for people looking for information.

    What this means is that if someone is searching for “puppies” and you have a page about puppies, then tagging that page with puppy-related keywords will make it easier for people looking for puppies to find your site instead of other sites that don’t have relevant topics.

    Meta Content

    Optimize your meta description to include relevant keywords. This is the snippet of text that shows up below your title tag in search engine results. Meta descriptions are an important factor in how clickable a result appears to be, so make sure yours are targeted and interesting.

    Optimize your content both on-page and off-page. On-page optimization refers to the content itself. Choose words that users are likely to search for when looking for a site like yours. Use those words in your headlines, subheads, and body content.

    Page Load Speed

    The page load speed of your website is the single most important factor in SEO. It’s so important that Google even announced that page load speed is a direct ranking factor in Google’s algorithm and it has been for over a year.

    There are lots of ways to improve the page load speed of your website. These include optimizing images, JavaScript, and CSS files as well as compressing them, eliminating render-blocking JavaScript and CSS in above-the-fold content, inlining small CSS files, and using the asynchronous image and script loading. The easiest way to do so is using a tool like YSlow or GTMetrix.

    Original Content

    Google has become really good at picking out duplicate content, so using duplicate content on your site will be useless in terms of SEO. Before you even start writing posts for your blog, make sure that no one else has already written something similar. If they have, change it a little bit so it sounds unique. The content that you have on your site needs to be relevant, useful and above all, high quality. Google rates the relevancy of the content that it displays highly so make sure the content you have on your website is relevant to the topic of your website. You can do this by using relevant keywords at the start or end of each article or page.

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