What are the Things to Remember Before Publishing a Niche-Based Guest Post?
March 23, 2022
We’ve never been to a party with 600 million people, and you probably haven’t. However, you have likely visited blog posts on the Internet with these many hits. We do, after all, live in the age of content! Consider it now: As of 2022, there are 600 million blogs worldwide. And there are so many different topics to choose from — whether food and drinks, DIY projects, or design tips — we won’t get bored anytime soon!
When joining the Guest Posting race, it’s important to remember your end goal. Yes, exposure is the highest reward that you can get from a well-written blog post, but let’s face it – there are better places to promote your stuff than some “Pay-per-post” sites. You want to go for quality over quantity. This is where a guest blog posting service will help you.
So what are the things to remember before publishing a niche-based guest post?
7 Things to Remember Before Publishing a Niche-Based guest Post
When you are in an online business, publishing guest posts is one of the most important things. Guest posts are great for brand awareness as they help you gain more audience and followers. After all, 88% of businesses claim to outsource their content creation activities.
Also, they will help your business to get more backlinks, traffic, leads, and sales. But when it comes to publishing niche-based guest posts, there are a few things that you should remember. So here are those seven things to remember before publishing a niche-based guest post:
Also, Read This: Current Market Trends in Content Marketing
1. Website Traffic
If you have ever used Google PageSpeed Insights or Alexa to check the website speed and authority, you must be aware of their importance. The traffic on a website plays a significant role in ranking your website and that particular page on which you are going to publish your guest post. If you are getting a high-traffic website for publishing your guest post, make sure that the traffic is from your target audience only and not from some irrelevant sources because it will not help your website rank better in search engine results.
When it comes to guest posting, you should never forget that the website on which you want to publish your article has considerable traffic. There is no point in writing an article and posting it on a website that does not have enough traffic. This can be harmful to your SEO project, and it will not get you any results as well. So, before you start, always research the website on which you are thinking about posting your article. Also, make sure that the site you are getting an offer has a good reputation among Google and other search engines. This can be done by checking its page rank (if it’s 1 or 3, then don’t go ahead).
2. Domain Authority
Domain authority is one of the most important metrics to consider when selecting a blog for your guest post. Domain authority tells you how powerful a website is in search engine rankings. The higher the authority of a website, the higher your chances of ranking on search engines for relevant keywords.
You can check the domain authority of any website using free tools such as MozBar or Open Site Explorer.
The domain authority of the website where you will publish your guest post should be higher than yours. Page rank is not that important and has been replaced by domain authority and page authority. Guest posts on high-domain authority websites have more SEO and web traffic benefits.
3. Quality of Backlinks
One of the main reasons people do guest posting is to create backlinks for their website. If there is no single backlink technique on the website where your article is published, then there is no point. Before publishing your article anywhere, always make sure that they are willing to give you a backlink in return for publishing your niche-based guest post.
Although the quality of backlinks is the last thing to remember before publishing a niche-based guest post, the importance should not be underestimated. You might publish a guest post on a trendy website in your niche, but it will be useless if you do not get any high-quality backlink.
4. Anchor Text Optimization
When you write a guest post and publish it on a website, make sure that the anchor text for your links is optimized well. You can include your keywords in the anchor texts instead of using terms like “click here”. The keywords in your anchor texts will provide Google with more information about your blog. This will also help in ranking your website on Google better.
So if you’re doing guest blogging for SEO purposes, you need to make sure that the blog you’re posting on will allow you to use anchor text that’s more branded than keyword-driven.
5. Guest Blogging Networks
The first thing that you should be clear about is what kind of network do you want to opt for? You can pick from low-quality, medium quality, or high-quality networks. It all depends on what you are looking for from your content marketing strategy.
Low-quality networks have a very low ranking on Google, so it’s not recommended to use them if you want a good ranking in search engines and get more traffic on your website. Medium-quality sites may have better rankings than those of low-quality websites.
If you want to write guest posts for a network, ensure that the network is not spammy. Now, how do you check if it is spammy? Well, take a look at a few of the articles already published on the network and see:
a) If the same author writes them
b) If they are poorly written and stuffed with keywords
c) If they serve no purpose
If your answer to even one of the three questions above is ‘yes’, it is better to avoid such a network.
6. Niche Relevancy
The first thing that you need to keep in mind before publishing a niche-based guest post is its relevance to your blog’s niche. For example, if your blog is about health, you should only write guest posts on health-related topics because it will attract more readers from the same niche, and they are likely to subscribe to your blog or buy your services or products.
7. Target Audience
When you start with your first guest post, target the blog with a similar niche or related to your topic. For example, if you write about fashion, find blogs that write about fashion and style. 68.52% of bloggers agree that blogs contribute to the credibility of a website.
Selecting the right target audience is the first step towards creating an exciting and effective guest post. A guest post is best when it’s written for a target audience. It takes some research to understand your target audience.
By following these seven rules, you can ensure that when you publish a niche-based guest post, you will have your content read shared and that it will get organic backlinks.