What Are Backlinks? A Simple SEO Guide

Backlinks are big business. They can make or break the SEO score of a website, or catapult it onto the first page of Google. But what exactly are they?

If you are looking to build backlinks and want to know more about them, read on. We answer the question “What are backlinks?” in our handy, informative guide below. 

What Are Backlinks?

A backlink is a link from one website to another. It is usually hyperlinked in text. A backlink can work one way, with one website referencing another, or both ways, in which they both provide a link to the opposite website.

Backlinks can also be referred to as inbound links. The more you have, the better it is for your search engine optimization (SEO).

What is the Benefit?

The benefit is that Google and other search engines use backlinks as a measure of your website’s authority on a particular subject. When someone types a word or sentence into the search bar, the higher your authority, the more likely you will be to rank higher up the page. This makes people more likely to find your page or service. 

In fact, it is believed that backlinks are Google’s key ranking measure of a website’s authority. For your website to have visitors, backlinks are one of the most important issues you need to address. 

Are All Backlinks the Same?

No, they are not. Some backlinks are much more authoritative than others. In fact, backlinks from poor sites can actually harm your SEO score. Ideally, you need to aim for a blend of backlinks from websites with lower and higher scores. 

Imagine you are looking for the best pair of soccer boots. You go to a sports fair, full of professional sportsmen. Each of them is willing to help you out. 

You can ask the advice of a tennis player, a part-time low league soccer player, or a current international soccer player, which boots they would recommend. It is obvious you would ask the current, highly paid professional as he has more expertise on the subject. The tennis player is a sportsman but it is not his area of knowledge, and the low league player is only an amateur compared to his more respected, authoritative friend.

Search engines do the same thing. If a website that ranks high on a subject gives you a backlink, it is essentially a recommendation from them. 

How to Get Backlinks

Building backlinks takes time. In fact, if you gain a lot at once Google will assume you are cheating and penalize you. You must gain quality, rich backlinks over a period of months and years.

Many people ask if they should buy backlinks, and many will warn against it. However, backlinks from a reputable company with a wide portfolio of quality websites can really enhance your backlink potential. It is a very valid way to increase your SEO score. 

What you should avoid is the use of cheap backlink sellers, that you may find on job sites. They will link from poor quality, cheap sites, and damage your SEO score. 

Getting Quality Links

Now you have answered the question “What are backlinks?” all you need to do is go out and find some. Watch your page rankings grow as you add more quality content and links. 

If you need more technology and SEO advice then visit our blog. We have a host of articles to help you navigate the digital world. Come and browse and let us help you out today!

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