What to Know Before Investing in SEO

SEO can be confusing even for experienced online marketers. There is a lot that is involved and it will be a steep learning curve for a business person that is looking to be in charge of that aspect of marketing. You’ve probably been reading and you’re not sure if hiring a digital marketing agency is the right thing to do for your business. It is crucial that you’re learning as much as you can about SEO even if you’ll be outsourcing the work to an agency. Here are some of the things you need to have in mind before you can decide to invest in SEO.


An agency that will give you exact time frames of ranking will obviously be lying. You can’t expect to rank overnight. SEO takes time to start showing dividends and that is why patience is required. An Atlanta SEO that is reputable and experienced should be upfront and honest in explaining how SEO works. It could take 12 months before you start seeing the results for your SEO efforts. Just because you’re not ranking doesn’t mean that the SEO agency is not doing their work. If you’d like to see results immediately, you can invest in PPC while you wait for SEO to start driving traffic to your business.

Getting the Right SEO Agency

Since you’re a business person, online marketing might not be your forte. You need to get an agency that can be trusted in delivering results. It is important that you’re taking your time because you’d not want to pay a retainer to a company that doesn’t really care about delivering results. There are thousands of SEO agencies to choose from but the focus should be on the results. The agency that you intend to work with should be able to demonstrate the results that they’ve been able to achieve for their clients. You can also reach out to the references provided and ask them about their experience working with the digital marketing agency.

Quality and Quantity?

Is quality or quantity your goal when it comes to SEO? You could be having a lot of visitors coming to your website but the conversion is not that great. The SEO campaign could be successful but a waste of time because of the quality of leads that you’re getting.

Keeping Up With Technology

Once you’ve decided to invest in SEO, you should be willing to keep up with technology. This is because search engines are constantly evolving and you’ll need to be adaptable if you’re to have an edge over your competitors. The use of mobile phones has come with a lot of new opportunities for businesses. A lot of people will use their smartphones to research products and services. You need to anticipate shifts in consumer demand and how you can address them using technology.

Better Investment For Time and Money

Whether you decide to do it on your own or hire an SEO agency, it will obviously cost money. You just need to figure out if it is worth the investment. If you’re keen on seeing instant results, it might not be the best place to put your money. You’ll be better off investing in PPC campaigns. If you’re looking into long-term growth and sustainability, it will be a no brainer to invest in SEO.

SEO Is Here to Stay

People will still rely on the internet to look for information. Voice search has been growing in leaps and bounds over the last couple of years. It is estimated that more than 25% of Americans have adult speakers and 72% of them use them on a daily basis. There is also an increase in the number of internet users and the numbers are not likely to slow down any time soon. If you’re a brick and mortar business, it is crucial that you’re searching on ways you can take advantage of what SEO has to offer. Online shopping will only grow bigger with time and this reality that businesses need to accept.

Read this also: How SEO Keyword Optimization Can Affect Your Content?


We hope that this post was insightful enough to make the decision even if you were on the fence. SEO will take time but you’ll have to take the plunge at some point and there is no reason why you should be waiting another minute. The most important factor to the success of the SEO endeavors is to work with an agency that understands your business and it is results-oriented. This will provide a better chance of succeeding with SEO.

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