5 Trustworthy Tips to Outsource Link Building Without the Risk
December 27, 2021
When it comes to SEO, outsourcing your link building can be a great option if you don’t enjoy doing the grunt work. These backlinking services can be extremely beneficial to any website, but you have to make sure they use the right backlinking methods to avoid Google penalties. We have done the hard work for you and found that you can outsource your backlinks to the guys at FreshLinks for great results.
This article will outline five outsourcing tips for link building campaign with maximum impact.
Tip #1: Do Your Homework
This may seem like a no-brainer, but you should always check a link builder’s previous work before hiring them. This can be done very easily by entering the backlinking service’s website into Ahrefs or Majestic SEO and checking out some of their top pages. If they only have a one-page ranking in Google for any keywords (including branded terms), you should look elsewhere.
Always use a service with multiple top-ranking pages and at least 100 backlinks pointing to their site. If they have over 200 linking root domains, and only one page appears for any keywords, this could be very good or bad. But it’s up to you whether the quality of those links outweighs the lack of coverage.
Tip #2: Know How Much You Should be Paying
If you are searching for a backlinking service, you should always compare their prices against the services they offer. If there is very little difference in price between 500 links and 1,000+ links, it might be better to go with more high-quality links (500 links) rather than just going for quantity. It’s also worth noting that some link-building services will offer packages that include link building, content creation, and social media management.
Most link-building services will charge you anywhere between $100 – $20,000, depending on the number of links required and the quality of those links. Be sure to read the small print before signing up to make sure there are no hidden fees or monthly minimums that will end up costing you more than you planned.
However, just because a link-building company has lower prices doesn’t mean they are necessarily bad – it simply means beginners are more likely running them.
Tip #3: Avoid BlackHat SEO at All Costs
While it may be tempting to try BlackHat SEO techniques, you should avoid them at all costs. These link-building tactics are often short-term and could get your site penalized by Google in the long run.
These unethical backlinking strategies include buying links from PBNs (Private Blog Networks), using automated software that generates backlinks, or spam blog comments using spun content.
Instead, you should stick to WhiteHat link-building techniques such as outreach and guest blogging to build high-quality backlinks for your site that will benefit Google rankings in the long term. While it may take longer than short-term BlackHat SEO tactics, these links are much more likely to increase traffic over a long period.
When you outsource your link building to a backlinking service, make sure they use WhiteHat techniques that are going to benefit Google rankings in the future. If not, this could negatively impact your site and potentially attract penalties from Google.
Tip #4: Choose a Service That Fits in Your SEO Plan
When you outsource your link building, there should be an agreement on what the backlinking service is going to do and when it’s due. You can then track success against this plan and define a deadline for completing the results.
You must ask any potential company how long it will take to provide results from their link-building campaigns. If they don’t give a clear timeframe, it might be worth looking for another company that can provide you with this information from the outset. This will reduce the possibility of misunderstandings later down the line.
When you have an agreed deadline in place and know how many links to expect each month, both parties will know what’s expected of them, and you can keep track of progress at all times.
Tip #5: Only Choose Link Building Services with a Proven Track Record
When looking for an external company to do your link building, you must choose one with a proven track record. If they hadn’t worked on sites like yours before and achieved results similar to the ones you want, then it could be worth considering finding another service provider. You can find a company’s track record by asking for references or looking at its portfolio.