8 Ways Local Businesses Can Start a Link Building Campaign
March 24, 2021
In this digital age, running a link building campaign is one of the most important things that you can do to gain a lot of followers. While link building remains to be fundamental for success, if you want to conduct it locally, the dynamics change a little.
Advertising your business in front of a large audience through link building is fairly easy. However, when you tone things down a little and aim to target your local audience, things become somewhat difficult. It takes a lot of practice and time to master local link building.
If you have just started running a business and want to gain a huge local audience, your best bet is to go with a link building and guest posting company like Globex Outreach that can help you expand in your local network. Such agencies know certain tips and tricks that get the job done.
On the other hand, if you have got a lot of cash on hand and you think that you can develop a whole different department to manage your link building needs, you need to do some research before it. Pumping money into a link building campaign is easy, and anyone can do it, but ensuring its success is something that cant be done with money.
In this article, I am going to highlight eight ways local businesses can get started with a link building campaign and make sure that they don’t end up wasting their money.
Conduct Keyword Research
The very first and the most important thing that you should be doing is to do proper keyword research. A keyword is going to help you understand what your customers want from you and their intent behind a specific search.
Doing research on keywords is going to help you identify the problems your audience is facing and the exact questions they are asking. By keyword optimization, you can easily give your audience exactly what they are looking for.
Focus on Creating Quality Content
If there is one thing you have to master in link building, it’s providing quality content to your audience. It doesn’t matter which marketing strategy you are using; your content is the bedrock through which you can give value to internet users.
You need to make sure that you provide your audience with something worth sharing. Your content needs to be informative and educational so that people feel connected to it and you gain their trust. On top of creating quality content, you should also focus on promoting it. You can do it through:
Do Guest Posting
As I have mentioned before, your content strategy needs to be top of the link if you want to reach your local audience. One of the most effective ways to do so is through guest posting, as you can publish your articles on websites where your users are active.
However, your aim should not be to stuff as many articles as possible on a publishing website. If you focus on giving value to your readers through content, they will automatically be tempted to read more about what you have to say, and in return, you will get free branding.
Form Local Partnerships
One of the best ways to gain a local audience is through forming partnerships with local businesses and organizations. It can give you a great opportunity to get backlinks from their websites, and in return, you can offer these local businesses referral customers when they want something you don’t provide.
You can also create an alliance through which you share each other’s content and write testimonials. When you get positive reviews from other local businesses, it creates a very good image of your own business and puts you way ahead of your competitors.
Pay Back to the Community
Considering that your aim of launching a link building campaign is to target local customers, one of the best ways to do so is to take part in local events. In addition to attending seminars and events, you should also host your own events and invite local people.
Once you have gathered enough local people at an event, you can easily advertise whatever you want using a press release, newsletters, and so on. You can also promote your social media pages and make an event page to help with local SEO.
Expand Your Network
If you want to connect with your audience, you need to be active both online and offline. Networking is one of the best ways to ensure that you expand in your field. If you silently work without knowing your peers, you will never be able to gain the audience that you want.
The best way to create some buzz about your business is to stick to social media platforms and gain a following over there. By using famous platforms like Facebook, Twitter, and Instagram, you can easily keep in touch with your customers and see what they have to say about your business.
Target Local Citations and Directories
Link building is a very vast field, and it has so much in store for businesses trying to tap the local market. If your aim is to grow locally, you can use link building strategies like local citation building and submitting your business details to local directories.
Make sure that you use correct and similar information on each channel so that there is no confusion. By promoting your business on websites like Yelp and Google My Business, you can easily get local backlinks for your website.
Pay Attention to Your Competitors
Last but not least, if you want to ensure that your local link building techniques yield the best result, you need to see what your competitors and doing. You should conduct some research regarding keyword phrases that your competitors are using.
It is going to help you make a strategy of your own that is based on success. Your main target should be to learn from the mistakes of your competition and adapt and refine the strategies that have proven to be successful for them.